Fernando Rodríguez, University of Salamanca, USAL, is working on the economic evaluation of the ecosystem services and natural capital. He thinks that the main challenges facing nature conservation and restoration experts today do not come from the biological or ecological side, but from society, because of the fact that people do not consider the loss of biodiversity a huge issue, or they tend to forget very soon about this sort of issue. So, we need society to be better informed, and we need politicians to act, and for that politicians need proper metrics, and very concise and simple and straight messages. “Putting a value on nature”, he says, “be it a monetary value or not – we don’t need it to be it a monetary value – but putting a value on nature it helps us to take better decisions.” Watch the video and find out more! More information here: https://www.lifewatch.eu/bees-2023/